SocialMediaMarketing is a great book.
The primary purpose of this book is to commemorate the contributions made by experts, corporate executives, organisational leaders, and an entire “social media” industry that has committed itself to delivering on the opportunities that the Social Web offers: the opportunity to understand, first-hand, what markets are saying, the opportunity to identify specific influencers and to quantify the impact that social media has as a result on markets and the businesses and organisations that serve them.
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